Pioneering urban mobility

Client

Biomega

Industry

  • Mobility

Capabilities

  • Branding
  • Business model
  • Digital Strategy
  • Industrial design
  • UI
  • UX

Despite being delivered within an unprecedentedly short time frame for the automotive industry of 18 months in total, the design is complemented by a novel business model and an understanding of future eco-systems.

Add a state of the art digital experience and platform design. All components validated by experts and end-user. The Biomega mobility solution embodies our vision of improving life in the city by pioneering urban mobility.

A growing urban population coupled with necessary concern for planetary well-being and resource scarcity is impacting the future of mobility. Consumers want to live an unrestricted yet sustainable life. The automotive industry is changing with revenues shifting towards Mobility-as-a-Service as new sharing and micro-mobility services emerge to compete with traditional ownership models and vehicle typologies.

The in-cabin digital experience is simple and clear with no unnecessary details for an intuitive and affirmative driving experience. Interfaces and controls including digital side- and rearview mirrors are carefully integrated to ensure a seamless and non-intrusive experience.

Finding a unique position in this mobility landscape of the future requires something special.
Our hybrid team delivered a three-tier mobility platform consisting of:

→ the iconically designed electric vehicle with a Nordic design edge
→ a suite of managed services for vehicle owners
→ a digital sharing and monetisation platform

Concept ideation to L7e show car in 9 months.

The initial vision materialised as an urban L7e version which was presented as a show car at CIIE Shanghai 2018. The entire vehicle design from ideation to CAS was done inhouse and built with the collaboration of world-class prototype builders in Munich.

Concept to M1 category development in 9 months.

In collaboration with automotive engineer partners in Germany, the concept was matured in 2019 to include vehicle packaging, initial BIW, powertrain packaging, E/E architecture layout as well as interior and exterior CAS within the parameters of a category M1 regulatory vehicle.

Mad skills in action

Service design. UX. Digital Design. Market analysis. Business modelling. Concept vehicle design. Vehicle typology studies. Computer aided Surfacing (CAS). Advanced vehicle packaging. Ergonomic studies. Physical mockups construction. Color material and finish (CMF) design. Mechanical concept designs. Aerodynamic simulations. Engineering.